Today we'll unshroud the most mystifying part of writing for your website. Search Engine Optimization (SEO) is often met with fear by writers and frustration by developers. When you're building your own website and have to fill both roles, the struggle doubles. How do I turn my writing into … [Read more...] about What Actually Works for SEO?
How Long Do People Spend Reading Websites?
You have ten seconds to grow or burn your business. That's 20 seconds less than your perfect elevator pitch. It’s roughly the amount of time you can expect to keep someone’s eyes on your content. By the way, those ten seconds are already up. That’s a lot of pressure, but don’t worry … [Read more...] about How Long Do People Spend Reading Websites?
Your SEO Path to #1
At Evermore, we are asked all of the time about SEO. Specifically, we’re asked how to rank highly for certain keywords and how fast we can make it happen. People want to be the first result for their keywords. Are there complexities to SEO? Absolutely. It can be dizzying. That said, your path … [Read more...] about Your SEO Path to #1
Set Dynamic Custom Variable in Yoast’s Google Analytics for WordPress
Recently, I needed to dynamically set a Custom Variable in Google Analytics. This isn't hard if you're putting in the web tracking code by hand, but it can be a bit tough working with a plugin. Yoast's Google Analytics for WordPress plugin (which I highly recommend) can do this, although it's not … [Read more...] about Set Dynamic Custom Variable in Yoast’s Google Analytics for WordPress
No One Cares About Your Content (Yet): WordCamp Miami 2013
[row] [span width=6] [/span] [span width=5 class="pull-right"] [/span] [/row] We had a good time, didn't we, WordCamp Miami? There was plenty of information to fit into a small bit of time. With the video and the slides, you go back and take those notes that I told you not to take. :) My slides … [Read more...] about No One Cares About Your Content (Yet): WordCamp Miami 2013
No One Cares About Your Content (Yet): WordCamp Phoenix 2013
[row] [span width=6 class="pull-left"] http://wordpress.tv/2013/02/09/cliff-seal-content-strategy-no-one-cares-about-your-content-yet/ [/span] Thanks for the warm welcome, WordCamp Phoenix! Apparently, this part of the country has absolutely no trouble showing up at 8am—the room was packed. … [Read more...] about No One Cares About Your Content (Yet): WordCamp Phoenix 2013
No One Cares About Your Content (Yet): Digital Atlanta 2012
[row] [span width=6 class="pull-left"] [/span] I loved giving this presentation. In lieu of a more traditional, linear this-is-how-you-do-something-better presentation, we stepped back and discussed reframing the place where all of our content actually comes from. We confronted our assumptions … [Read more...] about No One Cares About Your Content (Yet): Digital Atlanta 2012
Future-Proof SEO
With nearly every prospective or current client, SEO is an inevitable topic of discussion:"Will we be able to be a top Google result for our keywords?""Do you do SEO?""Should we hire an SEO company?""Will our ranking go up with a new website?"...and so on. These are great questions to ask, because … [Read more...] about Future-Proof SEO