Once you have a well-built, well-designed, and well-written website, it’s time to market it. You want potential customers to be able to find you as easily as possible, and search engine marketing can help. There are two main categories of search engine marketing: pay-per-click (PPC) and search … [Read more...] about Search Engine Marketing
Every company wants a great looking website, right? Good web design conveys credibility, professionalism and brand personality. Those qualities can help a business make the short list of a buyer who has begun searching around to solve some need. But when that buyer starts carefully comparing … [Read more...] about Strategic Writing for Business Websites
This past weekend, the vision of 48 in 48 became a reality. An army of volunteers skilled in development, design, and communication converged at General Assembly in Ponce City Market and built beautiful sites for 48 Atlanta nonprofits. With many working around the clock, it was a massive … [Read more...] about 48 in 48
Starting something new is never easy. To succeed with a new product or service, you have to be able to differentiate yourself from the existing players in the market and communicate compelling reasons for customers to pay you money to solve their problems instead of someone else. In the case of … [Read more...] about A Year of Evermore
This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people with toenail fungus, … [Read more...] about The Power of Images: Empathy & Sympathy
Over the past few weeks, we've added new features to Evermore that are automatically available to every customer. Let's take a look at how you can gain more insight and add a little visual flare to your content. A/B (Split) Testing for Forms Dip your toes into data-driven design! With a few … [Read more...] about New Evermore Features: A/B Testing, Google Analytics Dashboard, and Icons!
"Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people." Seth Godin I was talking to a good friend recently who's been working on a magazine with some friends. He was talking … [Read more...] about Make Time for Your Art
For our first post, I’d like to share a little bit of the heart behind Evermore and the people we are trying to serve. First of all, we believe in WordPress and its ability to empower people. It’s an incredibly powerful platform that can do so much. There’s one small problem: it can do so … [Read more...] about Why We Started Evermore