As the internet continues to help businesses grow, companies all over the world are improving their website with search engine optimization (SEO) in mind. The good news is that producing high quality content and an easy-to-use website not only improves your search engine ranking, it also helps your … [Read more...] about Optimizing and Maintaining Your SEO
Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think another obstacle is it isn’t worth the potential embarrassment. Why let a stranger poke around on the premise of … [Read more...] about Get a Peek Into Your Site’s Usability
Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, … [Read more...] about How to Repurpose Content When your Market Changes
Further insight on lead creation through quality SEO from our partner, Jenny Munn. As an SEO consultant and trainer, my job is to educate my clients on how search engine optimization works, and how they can use it to help them get more and better leads for their businesses. Often times, when … [Read more...] about 3 Ways to Get More Business Leads From Your Website Through High-Quality SEO
Jenny Munn is an Evermore partner and owner and principal SEO consultant of her SEO practice. She trains marketers within small to mid-sized organizations, digital agencies and web design firms, and solopreneurs. She is widely known for her ability to communicate the complex topic of SEO simply. In … [Read more...] about Time Commitments of DIY SEO
Our past few posts have focused on making it easier to find your business online. If you’ve put all we’ve talked about into practice and given it enough time to gain traction, you should be seeing the desired result: customers engaging you through your website. Huzzahs are in order, pat yourself … [Read more...] about How to Keep Customers Visiting Your Website: Customer Service Online
Of all the different aspects of Search Engine Optimization (SEO), the most important for small businesses is “Local SEO.” The name says it all: this is search engine optimization for a very specific physical reason. But why does this matter more than general SEO? If you’re a small business trying … [Read more...] about The Basics of Local SEO
Google Maps: it’s one of the only times you can tell Google exactly where to take your customers, and the easiest way for a new customer to physically reach you. As an added bonus, Google Maps can guarantee your appearance on other major platforms—including review sites like Yelp, or ordering … [Read more...] about How to be Found on Google Maps
