A new website or blog is usually a sign that a business or brand is getting ready for what’s next. Which is awesome! But getting ready for what’s next means getting ready for a brand new round of challenges. Content strategy? Brand Identity? Social Media? SEO best practices? The blank screen gets … [Read more...] about The Beginner’s Guide to Writing for Your Website
You have ten seconds to grow or burn your business. That's 20 seconds less than your perfect elevator pitch. It’s roughly the amount of time you can expect to keep someone’s eyes on your content. By the way, those ten seconds are already up. That’s a lot of pressure, but don’t worry … [Read more...] about How Long Do People Spend Reading Websites?
In 2009, Simon Sinek gave a TED talk called, “How great leaders inspire action.” It’s been watched nearly twenty million times, and for good reason. Sinek gives his answer to why Apple was able to defy all odds despite having access to the same talent, how Martin Luther King Jr. changed a nation, … [Read more...] about Your Website’s Golden Circle