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Finding Pivotal Moments

The unsung hero of achieving product-market fit is the space between checking checkboxes. You've done everything right. You've prepared. You've researched. You're experimenting. You have something worth buying. You have a business plan and goals. The steady plod between idea and launch is well … [Read more...] about Finding Pivotal Moments

October 3, 2014 By Cliff Seal Filed Under: Business, CX, Entrepreneurship

No One Cares About Your “Experience”

Last week, Martha P. Nochimson of Vox.com published a 5,000-word feature about The Sopranos. It's a fantastic piece of writing with an interesting, somewhat visual layout. Even Nilay Patel of The Verge remarked: It's everything a feature on the internet should be: thoughtful, concise, exclusive, and … [Read more...] about No One Cares About Your “Experience”

September 5, 2014 By Cliff Seal Filed Under: Content, Marketing

From PBR to Marketing Analytics in Two Biases

We've got so much data to look at these days—so many papers and reports. Endless analytics data. Infinite ways to screw up what any of it actually means. The Leap A pretty entertaining article on PBR has been making the rounds this week. In it, the author gives a personal anecdote about her … [Read more...] about From PBR to Marketing Analytics in Two Biases

August 8, 2014 By Cliff Seal Filed Under: Advertising, Analytics, Data, Marketing

Two Approaches for Bootstrapping Scalable Products

There's a business model that gets more glamorized than others, no doubt because it's more interesting to read about than the alternatives. It goes something like this: Bootstrap an MVP (Minimum Viable Product) Try to get funding with MVP If no funding, bootstrap the initial product If funding … [Read more...] about Two Approaches for Bootstrapping Scalable Products

July 25, 2014 By Cliff Seal Filed Under: Business, Entrepreneurship

Helpfulness is a Better Metric Than Respect

A few years back, I heard a dude named Andy Stanley speak on leadership. He said something that stuck with me like few other teaching points ever have: "Your responsibility is to empty your cup. It is not your responsibility to fill someone else's cup." Honestly, I hate the cliché of having a … [Read more...] about Helpfulness is a Better Metric Than Respect

July 11, 2014 By Cliff Seal Filed Under: Business, Entrepreneurship

Facebook’s Ambitions are Killing Utility

Facebook and Twitter have changed our lives. We communicate differently than we did before. I can get in touch with someone on Facebook instantaneously, without having to know their email or phone number. I can publicly engage with people I've never met on Twitter, just because I'm interested in … [Read more...] about Facebook’s Ambitions are Killing Utility

June 27, 2014 By Cliff Seal Filed Under: Business, Facebook, Opinion, Social Media

Introducing Evermore

  I've been working on a problem for about a year and a half, and the first attempt at a solution is in the wild. It's called Evermore. It's designed to give people the power of open source (favorable licensing, community, broad platform support, etc.) without forcing them to learn about … [Read more...] about Introducing Evermore

June 20, 2014 By Cliff Seal Filed Under: Business, Entrepreneurship

A Tale of Two Support Cases

In the past couple of weeks, I've had two distinct experiences with two WordPress related companies' support systems. Neither one of them actually ended up in my problem being fixed, but the experiences of each were worlds apart. I hope the contrast between them demonstrates how communication is … [Read more...] about A Tale of Two Support Cases

May 16, 2014 By Cliff Seal Filed Under: Business, CX

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