Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, … [Read more...] about How to Repurpose Content When your Market Changes
The Basics of How to Write Value Propositions
The purpose of a content audit is two fold. First, only keep the best stuff on your site because simple = better. Second, make it easier for the right audience to see how valuable you are to them. So far in this series on content auditing, showing value has played second fiddle to what I've written … [Read more...] about The Basics of How to Write Value Propositions
How to Determine Your Most Valuable Content
Content that's valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is … [Read more...] about How to Determine Your Most Valuable Content
What is a Content Audit and When Should You Do One?
Most small businesses and nonprofits don't need a blog or complicated website. That's a hard fact to swallow for those who see these types of content as the keys to growing a bigger audience. But those who remember my intro to SEO know that you can only grow an audience when you provide them … [Read more...] about What is a Content Audit and When Should You Do One?
Advocating: Empowering Your Customers to Tell Your Story
The first three posts in our Small Business Growth Strategy series have focused on building your brand, identifying your target audience and acquiring customers. Hopefully you’ve been following along and have been able to successfully apply some of the ideas to your business – but our work here … [Read more...] about Advocating: Empowering Your Customers to Tell Your Story
Nurturing: Converting Leads to Sales
If you've been following along with our Small Business Growth Series, you've learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential … [Read more...] about Nurturing: Converting Leads to Sales
Getting Your Message to the Right People
In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your … [Read more...] about Getting Your Message to the Right People
Finding Your Brand’s Voice
Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative's Business Development Director, Lindsay Trinkle. For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is … [Read more...] about Finding Your Brand’s Voice