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I loved giving this presentation. In lieu of a more traditional, linear this-is-how-you-do-something-better presentation, we stepped back and discussed reframing the place where all of our content actually comes from. We confronted our assumptions about our own users (current and potential clients/volunteers) and applied the way we converse in-person to the way we create and present our content. Simply being more self-aware allows you to be more conscious of the ‘conversation’ you’re having on the web!
It would be too difficult to summarize everything we discussed in 90 minutes (of which we used every second), so here’s just a few of the interesting pieces of content tweeted or Instagram’d during the presentation, along with a few items to help. For the most part, these tweets cover ideas that weren’t on the slides, so I hope they’ll assist with context.
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First off, the video from the 5th slide:
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http://instagram.com/p/QpURpQTANi/
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This is gonna be good: @cliffseal just kicked off #NoOneCares with a clip from Whose Line and a dramatic interpretation.
— Sarah Zibanejadrad (@SarahZiba) October 11, 2012
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Stop the abuse of ellipses. Preach, @cliffseal. Preach. #NoOneCares #digATL
— Amanda Vance (@ahvance) October 11, 2012
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#DIGATL @cliffseal -drawing parallels between real-world & online conversation. One key diff. Web allows people to walk away w/o being rude.
— Paul Holcomb (@paulholcomb) October 11, 2012
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#DIGATL @cliffseal: talking about how people are judgemental by nature, so our goal is to try to influence that judgement and 1st impression
— Paul Holcomb (@paulholcomb) October 11, 2012
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Grok user experience. Hop into their brain. Find common ground. Focus on context. Provide feedback mechanism. @cliffseal @digitalatl #digATL
— Paris Rouzati (@ParisRouzati) October 11, 2012
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Don’t be weird on the internet. There, we’re done. @cliffseal #digATL
— mikenealis (@mikenealis) October 11, 2012
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Seek to create the positive emotional connections that benefit the user & you @cliffseal #digatl
— Valerie Daniel (@valeriemdaniel) October 11, 2012
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Surprise on the web is not a good thing, unless it’s a very good surprise. Set your stage accurately @cliffseal #digatl
— Simon Cole (@simonjcole) October 11, 2012
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Why wasn’t I consulted link @cliffseal spoke of ftrain.com/wwic.html #digatl
— Simon Cole (@simonjcole) October 11, 2012
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“No one has ever been annoyed by correct grammar and sentence structure.” @cliffseal #NoOneCares #digatl
— Erin Humphries (@erindotnicole) October 11, 2012
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Fav #DigATL takeaway so far, give/take words: “#Noonecares about what you think on your cause site, care about what users think” -@cliffseal
— ericka perry (@ediggy) October 11, 2012
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At a presentation at Digital Atlanta conference and speaker @cliffseal cites the Odyssey. Today is a good day.
— Rebecca Gebhardt B (@rgbrizi) October 11, 2012
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Best #DigATL talk of the week was @cliffseal: passionate, UX subject matter expert, comedian, and loves Decatur. #effectivesatire
— TheDixieDish (@TheDixieDish) October 12, 2012
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As I noted on Twitter, if you enjoyed my presentation, I’d love for you to request me at your local conferences or suggest places for me to apply to speak. It was my first time giving that talk, and, based on feedback, it seemed to really help some folks. I love that! I’m passionate about seeing people get connected to what they’re looking for more quickly.
If you have a speaking suggestion, reply to me on Twitter (that link will tie it to my originally-tweeted request) or send me an email.
Feel free to contact me, as well, if I can help answer any questions! While we can always discuss any potential projects, I’m also open to helping you in any way I can to make a better web.