Running an online contest is a great way to increase traffic to your website, grow your followers, and increase engagement with your audience. Today’s consumers are bombarded with promotional content, offers and advertisements, so well-designed contests are a clever way to delight and provide value … [Read more...] about Running an Online Contest
Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads for your sales team, fill an open job posting, and ultimately increase revenue. Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and Slideshare all have paid advertising … [Read more...] about Social Media Ad Campaigns
As the internet continues to help businesses grow, companies all over the world are improving their website with search engine optimization (SEO) in mind. The good news is that producing high quality content and an easy-to-use website not only improves your search engine ranking, it also helps your … [Read more...] about Optimizing and Maintaining Your SEO
If you’re a nonprofit, Google Grants is a program that can help you increase the awareness of your cause, raise money, and find volunteers. Google Grants provides you with $10,000 worth of AdWords advertising every month, helping you get your message to people who are ready to help. Google Grants … [Read more...] about Google Grants for Nonprofits
You built your website with a job to do. Every design element was meticulously chosen. Every page and post is carefully written. You’re here to grow your business or expand the impact of your nonprofit and your website is the key to making it happen. One of the best ways to make sure your site is … [Read more...] about How to Add Tracking Codes and Pixels to WordPress
Remember my posts on free website builders? One of the biggest pitfalls I mentioned is that sites end up generic, both in looks and in functionality. If you’re reading this, you probably went with WordPress, and you’re probably looking for ways to enhance your site to fit the unique needs of your … [Read more...] about How to Create Custom Sidebars for Genesis Themes
Pods is yet another glorious WordPress plugin that allows you to take this website platform to new heights. Pods is built to extend the functionality of post types and fields built into WordPress or add new ones entirely. This blog post will teach you how to use Pods to connect the internal … [Read more...] about How to Use Pods with WordPress to Build a Team Member Page
In my last post, I wrote about how to set up a “cartless” buying process for your WordPress site using Gravity Forms. The setup I mentioned is great if you have one or two products to sell or are using the form to collect donations for a non-profit. Folks hoping to run a more conventional online … [Read more...] about How to Sell Your First Product with WooCommerce
