Today, we’re excited to announce three packages available through our partner, CESquared, designed exclusively for Evermore customers. Ranging from $59/month to $199/month, these content updating and SEO plans scale to meet the needs of many busy small businesses and nonprofits. We take content … [Read more...] about Introducing: Monthly SEO & Content Updating Packages
I used to blog … occasionally. It felt tedious and time-consuming. Most of all, it seemed like a bunch of work for an unknown return. Who would read it? Would it be interesting or matter? Would it result in more work or speaking opportunities or notoriety? Did I have anything to say? Yep. Last … [Read more...] about Retrospective: A Year of Weekly Blogging
Ironically, today's thought was sparked by BuzzFeed's insistence on delighting users over boosting numbers. (Really!) In an article at Poynter this week, Dan Oshinsky discussed a 2012 email newsletter that went out from BuzzFeed that had an extremely high open rate. Its title? "You're … [Read more...] about The Right Metrics
The relationship between content and design is often that key ingredient that makes people love what you're offering. Everything from a simple blog to a company's flagship software to a retailer's in-store offerings operates on the principle of wrapping content (words, images, data, products) in a … [Read more...] about Inspiration by Design
Last week, Martha P. Nochimson of Vox.com published a 5,000-word feature about The Sopranos. It's a fantastic piece of writing with an interesting, somewhat visual layout. Even Nilay Patel of The Verge remarked: It's everything a feature on the internet should be: thoughtful, concise, exclusive, and … [Read more...] about No One Cares About Your “Experience”
There is no perfect content management system. In fact, forget being perfect for everyone—there's no perfect CMS for you, either. That's just not the way it works. There's a best solution for you, but it may not be the best overall. There may be a best solution in certain categories, but it may … [Read more...] about CMS Management Systems
About 30% of the public is currently trying to reduce their gluten intake. Why? 6% of the population is believed to have Non-Celiac Gluten Sensitivity (NCGS), which has an assortment of symptoms. So, certainly, the knowledge of that sensitivity is driving people to cut back. And the knowledge of it … [Read more...] about The Interminable Pursuit of Best Practices
In "content marketing", the definition of these two words with the same suffix can help your project succeed. In fact, simply having a definition for them helps. It sounds simple, but it's not easy to commit to—especially in a team environment. What is the intent of this project? What is the … [Read more...] about Intent for Content
