In 2009, Simon Sinek gave a TED talk called, “How great leaders inspire action.” It’s been watched nearly twenty million times, and for good reason. Sinek gives his answer to why Apple was able to defy all odds despite having access to the same talent, how Martin Luther King Jr. changed a nation, … [Read more...] about Your Website’s Golden Circle
I was recently approached by a director at a successful local nonprofit that needed a great website—something far better than what they had already. Let's call the director Phil. Phil started the conversation by sending me a few links sites that he liked. The sites were gorgeous and were … [Read more...] about The Principle of One-Time Gifts for Effective Nonprofit Websites
