Getting into user testing can be daunting, especially if you feel like your organization’s website will benefit, or feel that it isn’t worth the hassle. If we’re honest, I think another obstacle is it isn’t worth the potential embarrassment. Why let a stranger poke around on the premise of … [Read more...] about Get a Peek Into Your Site’s Usability
Inside the community of web designers, debunking the myths related to “the fold” has been a consistent labor of love for years now. Most folks understand that the concept of “the fold” comes from print, and that there are different screen sizes, and that it doesn’t directly translate. There’s … [Read more...] about “The Fold” in Web Design, Explained Simply
Visual content is powerful. Every small business owner should understand just how powerful images are and, most importantly, how they can leverage this phenomenon to their benefit. Prioritizing Visual Content In 2015, the average company budgeted $1.8 million for content marketing, and 82% of … [Read more...] about Choosing the Right Image Every Time
Images have become the standard communication tool of our world. 1.8 billion images are uploaded everyday—that’s 657 billion images a year, posted, traded, and shared freely throughout the web Why not co-opt an image or two from this plethora of seemingly free content? There are some … [Read more...] about Image Copyright, Licensing, & Why it Matters
In 2009, Simon Sinek gave a TED talk called, “How great leaders inspire action.” It’s been watched nearly twenty million times, and for good reason. Sinek gives his answer to why Apple was able to defy all odds despite having access to the same talent, how Martin Luther King Jr. changed a nation, … [Read more...] about Your Website’s Golden Circle
One of the most difficult (and least talked about) facets of designing in any environment is presenting the work. As a designer, it's been your job to determine how important content should get delivered to customers and prospects and readers, and the success of that presentation and interaction is … [Read more...] about Selling Design: Three Things to Stop Doing
tl;dr I've compiled some great links and discussions on the merits of the hamburger icon (some of which include actual research), and I have an alternative to propose. As much as I can hate something that's just a part of a graphical interface, I hate the hamburger icon. If you're unfamiliar, … [Read more...] about The Hamburger Icon and a Way Forward
Creating websites visually—without coding—is a reality today. Tools have advanced significantly. The concerns over code quality are, at least, diminishing. You can now work with WordPress themes and plugins that will let you "drag and drop" elements of the layout. Building and customizing design … [Read more...] about The Inherent Issue with Visual Website Builders
