Each layer of knowledge may be a business opportunity, but that isn't the only layer to consider. When an idea lacks connectivity to its ideal context, the decision to trade money for time (or vice-versa) is null. You not only lack discoverability, but you've made it difficult to use the idea when … [Read more...] about Making the Connection
I've played guitar for over a decade now. Whether in a band doing original material or in a jazz band reading sheet music, memorization was obviously a key component. During my time majoring in classical guitar, that memorization 'muscle' got lots of exercise. Your most important final exam in … [Read more...] about When Familiarity Gives You False Confidence: Research
[well size="small"] TL;DR: If you can learn to let go and be patient, part-time entrepreneurship might be a good avenue for executing your ideas. It has been for me. [/well] I love my 'day job'. I mean it—I love it. It's exciting and meaningful and fulfilling. Knowing everything I can possibly know … [Read more...] about Fulfilling Part-Time Entrepreneurship
As we accumulate knowledge on a subject, we tend to forget how much we had to learn to get there. If we went back and listed all the prerequisites to become knowledgeable on something, we'd mostly be listing all the things it took us to go from Point A to Point B. So, if we handed that list to … [Read more...] about Each Layer of Knowledge is a Potential Business Opportunity
You don't always need to create all new content to publish something useful for your readers. Scoutmob has been publishing articles called "What To Do This Week, [Dates]" or "What To Do This Weekend, [Dates]" for a while now, and includes them in their newsletters. It's a simple concept, but it … [Read more...] about Building Better Content: Scoutmob’s “What to Do…”
[span width=12 class="alert alert-info pad-content"] [icon type="bolt"] Summary: You don't need quirk to apply personality to your content. Embracing that existing personality, in context, will help you create better content that's more relevant and engaging. [/span] I've given a talk many times … [Read more...] about Brand Personality Needs Context
The vast majority of companies who send me advertisements in the mail are wasting their time and money—but not Trader Joe's. I always look forward to reading their monthly Fearless Flyer and I'm not alone. Far from just a periodical listing of groceries on sale this month, this nearly 20-year-old … [Read more...] about Building Better Content: Trader Joe’s Fearless Flyer
You may very well not care for Adult Swim's form of irreverent humor, but that doesn't mean you should ignore their marketing success. They've taken the concept of personality to a whole new level, creating a Grand Canyon scale chasm between those who love them and don't—those that do love it pretty … [Read more...] about Building Better Content: Adult Swim
