The first three posts in our Small Business Growth Strategy series have focused on building your brand, identifying your target audience and acquiring customers. Hopefully you’ve been following along and have been able to successfully apply some of the ideas to your business – but our work here … [Read more...] about Advocating: Empowering Your Customers to Tell Your Story
If you've been following along with our Small Business Growth Series, you've learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential … [Read more...] about Nurturing: Converting Leads to Sales
In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your … [Read more...] about Getting Your Message to the Right People
Last week, Martha P. Nochimson of Vox.com published a 5,000-word feature about The Sopranos. It's a fantastic piece of writing with an interesting, somewhat visual layout. Even Nilay Patel of The Verge remarked: It's everything a feature on the internet should be: thoughtful, concise, exclusive, and … [Read more...] about No One Cares About Your “Experience”
We've got so much data to look at these days—so many papers and reports. Endless analytics data. Infinite ways to screw up what any of it actually means. The Leap A pretty entertaining article on PBR has been making the rounds this week. In it, the author gives a personal anecdote about her … [Read more...] about From PBR to Marketing Analytics in Two Biases
