The purpose of a content audit is two fold. First, only keep the best stuff on your site because simple = better. Second, make it easier for the right audience to see how valuable you are to them. So far in this series on content auditing, showing value has played second fiddle to what I've written … [Read more...] about The Basics of How to Write Value Propositions
Content that's valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is … [Read more...] about How to Determine Your Most Valuable Content
Most small businesses and nonprofits don't need a blog or complicated website. That's a hard fact to swallow for those who see these types of content as the keys to growing a bigger audience. But those who remember my intro to SEO know that you can only grow an audience when you provide them … [Read more...] about What is a Content Audit and When Should You Do One?
