Brands are increasingly focused on their overall emotional impact, and for good reason: we're more inundated than ever with constant appeals to our attention and funds. Having a positive emotion attached to a memory of your brand or product is one of the most important goals to pursue in any form of … [Read more...] about Building Better Content: Introduction
I've been surprisingly pleased with LinkedIn's improvements over the last year or so. I was beginning to think the network was stagnating, but I'm optimistic once again that it's a worthy of some time and maintenance. I tell you what, though: they've got a great example of how to unnecessarily … [Read more...] about LinkedIn’s Case-Sensitive Skills
I recently had about two months worth of trouble with my Comcast internet: service was intermittently unavailable, and no one could tell me why. Through the process of troubleshooting, considering other companies, and resolution of the issue, I came across several usability quirks along with some … [Read more...] about Missed Opportunities
