Your product design and your marketing campaigns are probably much more interconnected than you think. The flip-side of the recency effect (as discussed in "Cancellation as a Feature") is the primacy effect, which also plays heavily into a user's overall impression of a product. Managing the … [Read more...] about Where UX Starts
Whatever you're offering isn't right for everyone. Though it's painful to admit, especially when you're trying to get something off the ground and can use customers, you know there's a beginning and end to the problem you're trying to solve—if not, you probably need to refine your idea. So, … [Read more...] about Cancellation as a Feature
You don't always need to create all new content to publish something useful for your readers. Scoutmob has been publishing articles called "What To Do This Week, [Dates]" or "What To Do This Weekend, [Dates]" for a while now, and includes them in their newsletters. It's a simple concept, but it … [Read more...] about Building Better Content: Scoutmob’s “What to Do…”
The vast majority of companies who send me advertisements in the mail are wasting their time and money—but not Trader Joe's. I always look forward to reading their monthly Fearless Flyer and I'm not alone. Far from just a periodical listing of groceries on sale this month, this nearly 20-year-old … [Read more...] about Building Better Content: Trader Joe’s Fearless Flyer
You may very well not care for Adult Swim's form of irreverent humor, but that doesn't mean you should ignore their marketing success. They've taken the concept of personality to a whole new level, creating a Grand Canyon scale chasm between those who love them and don't—those that do love it pretty … [Read more...] about Building Better Content: Adult Swim
If you know your target audience well enough—and you're confident in pursuing it—you can build a culture around your product, creating brand loyalty even while the customer isn't ready to buy. Assuming Scion understands its demographic, they've been a master of creating culture that appeals to … [Read more...] about Building Better Content: Scion A/V
In an age of competitions becoming almost exclusively lame, an engaging, fun, and worthwhile one deserves celebration. Chipotle has managed to put something together that puts their unique personality on display with Adventurrito. What makes it better than the average "Like Fest"? The reward is … [Read more...] about Building Better Content: Chipotle’s Adventurrito
The first post in this series features one of the inspirations behind the idea! Delta shows a video (on most flights) before takeoff that covers vital safety instructions. Yet, they've taken the opportunity to turn a fairly dry experience into something equally helpful and fun. It's quirky, but not … [Read more...] about Building Better Content: Delta’s In-flight Safety Video
