In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological effects on its own. Let’s unpack that a bit. A basic understanding of the power of another person’s face … [Read more...] about Power of Images: Faces
This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people with toenail … [Read more...] about Power of Images: Empathy & Sympathy
Visual content is powerful. Every small business owner should understand just how powerful images are and, most importantly, how they can leverage this phenomenon to their benefit. Prioritizing Visual Content In 2015, the average company budgeted $1.8 million for content marketing, and 82% of … [Read more...] about Choosing the Right Image Every Time
Images have become the standard communication tool of our world. 1.8 billion images are uploaded everyday—that’s 657 billion images a year, posted, traded, and shared freely throughout the web Why not co-opt an image or two from this plethora of seemingly free content? There are some … [Read more...] about Image Copyright, Licensing, & Why it Matters
