This post is part two of three in a series called “From Homebrew to Turnkey,” which covers WordPress’s climb up the value chain, and the trend of turnkey website packages that help people and businesses build platforms. If you haven't read the first yet, go back and start there. Initially, this … [Read more...] about WordPress: From Homebrew to Turnkey (Part 2)
One of our clients recently recommended that I listen to a podcast by a guy named Ray Edwards, a business expert with a huge online following. I listened to it while I was running at the gym, and am glad I did, because what he said will affect people involved in WordPress—you and me. In this … [Read more...] about WordPress: From Homebrew to Turnkey
Recently, Khuram Malik, a marketing strategist, wrote a blistering takedown of WordPress. He basically called it a relic, an unwieldy clunker, vulnerable to competition once people realized it sucked. Chris Lema, an authority in the WordPress community and someone whose blog I read each week, … [Read more...] about Is WordPress Over the Hill?
Facebook and Twitter have changed our lives. We communicate differently than we did before. I can get in touch with someone on Facebook instantaneously, without having to know their email or phone number. I can publicly engage with people I've never met on Twitter, just because I'm interested in … [Read more...] about Facebook’s Ambitions are Killing Utility
I'd be willing to bet you've heard Led Zeppelin's Stairway to Heaven more than once. It's, maybe, the most popular rock 'n' roll song of all time by one of the most successful rock bands of all time. And a band that you've probably never heard of, called Spirit, says Led Zeppelin stole the concept … [Read more...] about Ideas, Execution, and Jealousy
Each layer of knowledge may be a business opportunity, but that isn't the only layer to consider. When an idea lacks connectivity to its ideal context, the decision to trade money for time (or vice-versa) is null. You not only lack discoverability, but you've made it difficult to use the idea when … [Read more...] about Making the Connection
As we accumulate knowledge on a subject, we tend to forget how much we had to learn to get there. If we went back and listed all the prerequisites to become knowledgeable on something, we'd mostly be listing all the things it took us to go from Point A to Point B. So, if we handed that list to … [Read more...] about Each Layer of Knowledge is a Potential Business Opportunity
The "value proposition" is a concept that's crucial to a company's marketing success. For the most part, people get it: explain your value succinctly. The hard part is always whittling down all your features into what solution your product represents; it's cutting the "marketese" so everyone else … [Read more...] about Rediscover the Good in What You Do