Over the past few weeks, we've added new features to Evermore that are automatically available to every customer. Let's take a look at how you can gain more insight and add a little visual flare to your content. A/B (Split) Testing for Forms Dip your toes into data-driven design! With a few … [Read more...] about New Evermore Features: A/B Testing, Google Analytics Dashboard, and Icons!
We've got so much data to look at these days—so many papers and reports. Endless analytics data. Infinite ways to screw up what any of it actually means. The Leap A pretty entertaining article on PBR has been making the rounds this week. In it, the author gives a personal anecdote about her … [Read more...] about From PBR to Marketing Analytics in Two Biases