Ironically, today's thought was sparked by BuzzFeed's insistence on delighting users over boosting numbers. (Really!) In an article at Poynter this week, Dan Oshinsky discussed a 2012 email newsletter that went out from BuzzFeed that had an extremely high open rate. Its title? "You're … [Read more...] about The Right Metrics
We've got so much data to look at these days—so many papers and reports. Endless analytics data. Infinite ways to screw up what any of it actually means. The Leap A pretty entertaining article on PBR has been making the rounds this week. In it, the author gives a personal anecdote about her … [Read more...] about From PBR to Marketing Analytics in Two Biases
