Content that's valuable to your audience is valuable to your business because it can help website visitors decide to choose you. My previous posts in this series on content auditing have emphasized bringing new value through a new website. But how do you determine what of your existing content is … [Read more...] about How to Determine Your Most Valuable Content
The first three posts in our Small Business Growth Strategy series have focused on building your brand, identifying your target audience and acquiring customers. Hopefully you’ve been following along and have been able to successfully apply some of the ideas to your business – but our work here … [Read more...] about Advocating: Empowering Your Customers to Tell Your Story
If you've been following along with our Small Business Growth Series, you've learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential … [Read more...] about Nurturing: Converting Leads to Sales
In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your … [Read more...] about Getting Your Message to the Right People
Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative's Business Development Director, Lindsay Trinkle. For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is … [Read more...] about Finding Your Brand’s Voice
You don't always need to create all new content to publish something useful for your readers. Scoutmob has been publishing articles called "What To Do This Week, [Dates]" or "What To Do This Weekend, [Dates]" for a while now, and includes them in their newsletters. It's a simple concept, but it … [Read more...] about Building Better Content: Scoutmob’s “What to Do…”
[span width=12 class="alert alert-info pad-content"] [icon type="bolt"] Summary: You don't need quirk to apply personality to your content. Embracing that existing personality, in context, will help you create better content that's more relevant and engaging. [/span] I've given a talk many times … [Read more...] about Brand Personality Needs Context
The vast majority of companies who send me advertisements in the mail are wasting their time and money—but not Trader Joe's. I always look forward to reading their monthly Fearless Flyer and I'm not alone. Far from just a periodical listing of groceries on sale this month, this nearly 20-year-old … [Read more...] about Building Better Content: Trader Joe’s Fearless Flyer
