Some things feel like they never change: a great email list is still your most valuable marketing asset. It’s literally a group of people who have given you permission to talk to them about your company, your products, your services, and yourself. What an opportunity!
Often, though, it can be hard to know how to get that list started. People have to know what they’re signing up for first, and then you can build trust and pitch them your offerings later. No one signs up just to get sales emails. So, how you do you get going?
You can leverage content you’re already putting out to give value to people and build your email list by emailing out your blog posts. People get the convenience of reading your content without visiting your site to check for new posts, and you get an invitation directly into their inbox.
One fantastically easy way to get this going is with a signup form on your website and MailChimp’s RSS-to-Email feature—it’s all set-it-and-forget-it. Once it’s set up, you don’t have to do anything but keep creating great content. Your blog posts will be automatically put together into a daily digest and sent each day to everyone on your list.
I’ll give you the rundown on one way to set this up. If you’re an Evermore customer, you don’t have to install anything. Just activate and go!
(If you have an existing MailChimp account, skip on down to “Creating a List”.)
Start by signing up for a new MailChimp account. It’s free! Once you submit your information, you’ll get an activation email in your inbox. Click that and walk through the steps of putting in your information.
When you’re done, you’ll find yourself on your fancy new Dashboard.
Creating a List
You’ll need to create a new empty list of people to send your posts to. Click on ‘Lists’ on the left side of your Dashboard, and then click the ‘Create List’ button in the top right corner.
Fill out the information required, but do note that your subscribers will see a few things you fill in here. The ‘List Name’ should clearly state what this list is—something like ‘Your Company Name Blog Digest’ should do fine. The email you set up as the default “from” email should be real, because that’s what folks might reply to. Lastly, a good example for the ‘Remind people how they got on your list’ field is, “You signed up to receive Your Company Name’s blog posts by email.”
Once you’re done with everything, click ‘Save’.
The Magic: Setting up the Subscription Form
From here, you’ll have to do a few minutes of fancy footwork. But remember, you only have to do it once! And, Evermore customers, you can feel free to contact us for assistance if you have trouble.
Start by clicking “Signup forms” (you can see it on the screenshot above), or go back to your main Lists page, click on the dropdown menu for your new list, and click ‘Signup forms’.
Select ‘Embedded forms’, and then choose the ‘Naked’ form option.
Now, look for the ‘Copy/paste onto your site’ section, which has a bunch of gobbledygook code in it. Copy everything in that section, open a text editing program (like Notepad, TextEdit, or Word), and paste that whole bunch of code in there. We’re only going to get one URL out of it, called the “form action”.
Look for a bit of code that looks like: