Running an online contest is a great way to increase traffic to your website, grow your followers, and increase engagement with your audience. Today’s consumers are bombarded with promotional content, offers and advertisements, so well-designed contests are a clever way to delight and provide value … [Read more...] about Running an Online Contest
With more than half of the global population using the internet and smartphones, small businesses must be able to reach their audience digitally if they hope to remain competitive. Marketing and technology are becoming more and more intertwined for today’s businesses, making marketing technology … [Read more...] about Marketing Technology for Small Businesses
The ability to leverage the right content to connect with your customers is arguably the most important marketing skill of our time. Per dollar spent, content marketing generates about 3x as many leads as traditional marketing. So what is content marketing? According to the Content Marketing … [Read more...] about Content Marketing
If you've been following along with our Small Business Growth Series, you've learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential … [Read more...] about Nurturing: Converting Leads to Sales
In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your … [Read more...] about Getting Your Message to the Right People
Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative's Business Development Director, Lindsay Trinkle. For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is … [Read more...] about Finding Your Brand’s Voice
