Some things feel like they never change: a great email list is still your most valuable marketing asset. It’s literally a group of people who have given you permission to talk to them about your company, your products, your services, and yourself. What an opportunity! Often, though, it can be … [Read more...] about Build Your Email List with a Daily Digest of Posts
We want you to be absolutely delighted with Evermore. As we discussed previously, we’re pioneering a new way to build websites that gives your organization tremendous value. The way we do that is by clearly defining what we do and how we do it. With Evermore, you pay a monthly fee that covers … [Read more...] about Engaging Evermore: Support
I used to blog … occasionally. It felt tedious and time-consuming. Most of all, it seemed like a bunch of work for an unknown return. Who would read it? Would it be interesting or matter? Would it result in more work or speaking opportunities or notoriety? Did I have anything to say? Yep. Last … [Read more...] about Retrospective: A Year of Weekly Blogging
We’re pioneering a new way for businesses to build and maintain quality websites. With Evermore, your site becomes a platform: a powerful suite of business tools running a beautiful, fast, secure site—all to help you focus on making your business succeed. This new way works because products like … [Read more...] about Engaging Evermore: Services
In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological effects on its own. Let's unpack that a bit. A basic understanding of the power of another person's face … [Read more...] about The Power of Images: Faces
This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people with toenail fungus, … [Read more...] about The Power of Images: Empathy & Sympathy
Ironically, today's thought was sparked by BuzzFeed's insistence on delighting users over boosting numbers. (Really!) In an article at Poynter this week, Dan Oshinsky discussed a 2012 email newsletter that went out from BuzzFeed that had an extremely high open rate. Its title? "You're … [Read more...] about The Right Metrics
Over the past few weeks, we've added new features to Evermore that are automatically available to every customer. Let's take a look at how you can gain more insight and add a little visual flare to your content. A/B (Split) Testing for Forms Dip your toes into data-driven design! With a few … [Read more...] about New Evermore Features: A/B Testing, Google Analytics Dashboard, and Icons!